22Bet Logo & Brand Guide: Everything You Need

What is 22Bet? A Brief Overview

22Bet is a globally recognized online betting and gaming platform offering a diverse range of sports betting options, casino games, and live dealer experiences. Known for its competitive odds, extensive market coverage, and user-friendly interface, 22Bet has quickly become a popular choice for both seasoned bettors and newcomers alike. The availability of the 22bet app download provides convenient access to all features on mobile devices, furthering its accessibility. 22Bet is committed to providing a secure and reliable platform.

The Importance of Brand Consistency for 22Bet

Maintaining a consistent brand identity is paramount to building trust and recognition with our audience. Consistent application of the 22Bet logo, color palettes, typography, and imagery ensures a cohesive brand experience across all touchpoints. It’s crucial for affiliates, designers, and partners to understand and adhere to these guidelines.

Who is this Brand Guide for? (Affiliates, Designers, Partners)

This brand guide serves as a comprehensive resource for anyone representing or working with the 22Bet brand. Whether you’re an affiliate creating promotional content, a designer developing marketing materials, or a partner integrating 22Bet into your platform, this guide will educate you on the proper usage of our brand elements.

The 22Bet Logo: Core Identity

Logo Variations: Primary, Secondary, Icon

The primary 22Bet logo consists of the brand name 22Bet alongside a distinct visual element. A secondary logo version might be used in specific contexts where space is limited. An icon, a simplified representation of the logo, is used for smaller applications such as favicons or social media profile pictures. Always prioritize the primary logo whenever possible to maximize brand impact.

Color Palette: Official 22Bet Colors (Hex, RGB, CMYK)

Primary Brand Colors & Their Significance

The core of the 22Bet visual identity relies on a specific color palette. The primary color is a vibrant dark green (#008000 in Hex code, RGB: 0, 128, 0, CMYK: 100, 0, 100, 50). This evokes feelings of trustworthiness, security, and success. A secondary color, a bright yellow (#FFDA63 in Hex code, RGB: 255, 218, 99, CMYK: 0, 15, 61, 0) represents energy, optimism, and excitement.

Secondary/Accent Colors – When & How to Use Them

Dark grey (#333333) and white (#FFFFFF) are used as accent colors for text and backgrounds to ensure readability and visual harmony. They support the primary colors without overpowering the core brand identity. Careful consideration should always be used when introducing additional colors.

Logo Usage Guidelines: Dos and Don'ts

Minimum Logo Size

To ensure clarity and legibility, the minimum reproduction size for the primary logo is 150 pixels wide. For print materials, the minimum size is 2cm wide.

Clear Space Requirements

Maintain a clear space around the logo equal to at least half the height of the logo itself. This ensures the logo is not cluttered by other elements.

Incorrect Logo Applications (Stretching, Skewing, Color Alterations)

Do not stretch, skew, rotate, or otherwise distort the logo. The proportions must always be maintained. Do not alter the colors of the logo. Avoid placing the logo on busy backgrounds or in situations where it becomes obscured.

Typography: The Voice of 22Bet

Primary Font: Name, Weights, & Usage

The primary font for 22Bet is Roboto, a versatile sans-serif typeface known for its readability and modern aesthetic. Regular (400) and Bold (700) weights are preferred for headlines and body copy, respectively.

Secondary Font (If Applicable): Purpose and Guidelines

Currently, no secondary font is officially designated. Roboto is utilized across all applications to maintain a unified visual style.

Heading Styles (H1-H6): Examples & Recommendations

Headings should utilize Roboto Bold, varying in size to create visual hierarchy. H1 size: 36px, H2: 30px, H3: 24px, H4: 18px, H5: 16px, and H6: 14px.

Body Copy: Font Size, Line Height, & Readability Considerations

Body copy should be Roboto Regular at 16px, with a line height of 1.5. Ensure sufficient contrast between text and background for optimal readability.

Imagery & Visual Style

Photography Style: Mood, Composition, & Subject Matter

Photography should convey energy, excitement, and professionalism. Imagery often features athletes in action, emphasizing the thrill of sports betting. Authentic and dynamic shots are prioritized.

Iconography: Style & Usage Guide

Icons should be clean, modern, and easily recognizable. Employ a consistent style, preferably outlined icons with rounded corners, aligning with the overall brand aesthetic.

Graphic Elements: Patterns, Shapes & Their Application

Subtle geometric patterns and shapes can be used to add visual interest, but should not distract from the core message. The same color palette should be followed.

Image Quality & Resolution Standards for 22Bet Visuals

All images used in 22Bet branding must be high resolution (at least 300 DPI for print, 72 DPI for web). Poor quality images are unacceptable and reflect negatively on the brand.

Brand Voice & Messaging

Tone of Voice: (e.g., Energetic, Trustworthy, Modern)

The 22Bet brand voice is energetic, trustworthy, and modern. Communication should be engaging and informative, fostering a sense of excitement and confidence.

Key Messaging Themes: What 22Bet Stands For

22Bet emphasizes its commitment to providing a wide range of betting options, competitive odds, user-friendly platform, and secure transactions. We are dedicated to responsible gaming. Contextually, discussions around sports like the excitement surrounding most sixes in ipl 2024 can showcase the engaging experience.

Do’s and Don'ts of Brand Communication

Do: Be informative, enthusiastic, and responsible.Don’t: Make unsubstantiated claims, promote irresponsible gambling, or use offensive language.

Language Style Guide: Preferred Terminology & Grammar

Use clear and concise language. Avoid jargon and overly technical terms. Maintain grammatical accuracy and professional tone in all communication. The number of matches scheduled for each team in the ongoing season, such as how many matches in ipl 2024 for each team, should be represented accurately.

Applications of the Brand Identity

Website & Digital Platforms

The 22Bet website and digital platforms must consistently apply the brand guidelines, including the logo, color palette, typography, and imagery. A seamless user experience is paramount.

Social Media Branding

Profile Picture & Banner Guidelines

Use the official 22Bet logo as the profile picture on all social media platforms. Banners should adhere to the brand’s color scheme and feature compelling imagery.

Content Style & Engagement

Social media content should be engaging, informative, and aligned with the brand's tone of voice. Regularly monitor and respond to comments and messages.

Marketing Materials (Banners, Flyers, etc.)

All marketing materials must adhere strictly to these brand guidelines.

Email Marketing Templates

Email templates should be clean, professional, and consistent with the overall brand aesthetic.

Affiliate Marketing Resources

Affiliates must utilize the approved brand assets and follow the guidelines outlined in this document.

Resources & Downloads

Logo Files (Vector Formats: AI, EPS, SVG; Raster Formats: PNG, JPG)

Logo files are available for download at [Internal Link – Requires Access].

Font Files

Roboto font files can be downloaded from [External Link – Google Fonts].

Image Library (Link/Access Information)

Access to the 22Bet image library requires authorization. Contact [Contact Email] for access.

Brand Guidelines PDF Download Link

A downloadable PDF version of this brand guide is available at [Internal Link].

Contact Information & Support

Who to Contact for Brand Inquiries

For any questions or concerns regarding the 22Bet brand guidelines, please contact the marketing department at [Contact Email].

Reporting Brand Misuse

Report any instances of brand misuse to [Contact Email] with detailed information and supporting evidence. The proper display of the 22bet logo is important.