22Bet Logo & Brand Guide: Everything You Need

What is 22Bet? – A Brief Overview

22Bet is a globally recognized online betting and gambling platform offering a wide array of sports betting options, casino games, and live casino experiences. With a strong presence in numerous countries, including a growing footprint in Africa with 22bet kenya, the platform is dedicated to providing a secure, innovative, and exciting environment for its users. 22Bet prides itself on a user-friendly interface, competitive odds, and a commitment to responsible gaming. The platform also offers opportunities to enjoy a free blackjack game, alongside many other casino favorites.

Why a Brand Guide is Important for 22Bet

Maintaining a consistent brand identity is crucial for 22Bet’s continued success. A brand guide ensures that the 22Bet logo and all associated visual and messaging elements are used correctly across all platforms and materials. This consistency builds brand recognition, fosters trust with our audience, and reinforces our core values. Proper brand adherence helps avoid dilution of our image and strengthens our overall market position.

Who is this Guide For?

This guide is intended for anyone representing or utilizing the 22Bet brand. This includes our affiliates, marketing partners, media outlets, designers, and internal teams. By adhering to the guidelines outlined in this document, we can collectively ensure a unified and impactful brand presentation. Understanding the rules of blackjack and our brand guidelines are both key to a positive experience with 22Bet.

The 22Bet Brand Identity

Brand Values & Personality

22Bet embodies innovation, reliability, and excitement. We are a forward-thinking platform constantly seeking to improve our offerings and provide cutting-edge features. We are committed to providing a secure and trustworthy environment for our users, and we strive to deliver an engaging and thrilling betting experience.

Target Audience – Who are we speaking to?

Our target audience is diverse, encompassing sports enthusiasts, casino game players, and individuals seeking a dynamic and entertaining online betting experience. They are typically tech-savvy, value convenience, and are looking for competitive odds and a wide range of options. This audience appreciates a platform like 22Bet that offers both accessibility and a sophisticated gaming environment.

Brand Voice & Tone – How do we communicate?

Our brand voice is confident, informative, and engaging. We maintain a professional tone while injecting a sense of excitement and enthusiasm. We avoid jargon and strive to communicate clearly and concisely. We aim to be approachable and build rapport with our audience.

Logo Usage Guidelines

Primary Logo – Full Color Version

The primary logo is the most recognizable representation of the 22Bet brand. It should be used whenever possible. The logo features a distinctive design element combined with the 22Bet name.

Clear Space Requirements

Maintain a clear space around the logo equal to at least half the height of the logo itself. This ensures the logo remains unobstructed and visually prominent.

Minimum Size Regulations

The minimum size for the primary logo is 100 pixels wide for digital applications and 1 inch wide for print applications. Reproduction below this size may compromise legibility.

Secondary Logos – Variations and When to Use

Black & White Logo Version

The black and white logo version should be used when color reproduction is limited or when a more understated look is desired.

Logo with Slogan

A version of the logo including our slogan may be available for specific marketing campaigns. Refer to the downloadable assets for approved variations.

Incorrect Logo Usage – What Not to Do

Stretching/Distorting the Logo

Never stretch or distort the logo in any way. Maintain the original aspect ratio to preserve its integrity.

Changing the Colors

Do not alter the colors of the logo. Use only the approved color variations outlined in the Color Palette section.

Adding Effects

Avoid adding effects such as shadows, gradients, or outlines to the logo. This can detract from its clarity and impact. Enjoying a free blackjack game is much easier when the branding is clear!

Color Palette

Primary Colors – Official 22Bet Colors

• Primary Blue: #007BFF (RGB: 0, 123, 255) (CMYK: 100, 52, 0, 0)
• Primary White: #FFFFFF (RGB: 255, 255, 255) (CMYK: 0, 0, 0, 0)

Secondary Colors – Supporting Color Options

• Dark Gray: #343a40 (RGB: 52, 58, 64) (CMYK: 0, 0, 0, 75)
• Light Gray: #f8f9fa (RGB: 248, 249, 250) (CMYK: 0, 0, 0, 0)

Color Usage Guidelines – How to Combine Colors Effectively

Use the primary blue as the dominant color, complemented by white and the secondary grays for balance and contrast.

Accessibility Considerations – Color Contrast for Readability

Ensure sufficient color contrast between text and background colors to meet accessibility standards.

Typography

Primary Font – Official 22Bet Font

Roboto (Regular, Bold) - Licensed under the Apache 2.0 License

Secondary Fonts – Supporting Font Options

Open Sans (Regular, Semi-Bold)

Headline & Body Copy Guidelines – Font Sizes, Line Heights

Headlines: 24-48pt, Line Height: 1.2Body Copy: 16pt, Line Height: 1.5

Typography Usage Examples – Do's and Don'ts

Use Roboto for all primary headings and body text. Maintain consistent font sizes and line heights throughout all materials.

Imagery & Photography Style

Visual Style – Overall Aesthetic

Our visual style is dynamic, modern, and authentic. We aim to convey a sense of energy, excitement, and trustworthiness.

Image Guidelines – Subject Matter, Composition, Lighting

Images should feature real people enjoying sports and casino games. Composition should be clean and visually appealing, with good lighting.

Examples of Approved Imagery – Showcasing the Visual Style

Images depicting diverse groups of people celebrating wins, engaging in friendly competition, and enjoying the 22Bet experience.

Imagery to Avoid - What doesn’t fit the 22Bet brand.

Avoid images that are overly staged, depict irresponsible gambling, or are of poor quality.

Brand Elements & Patterns

Unique graphic elements may be incorporated into marketing materials to reinforce the 22Bet brand identity. These elements should be used sparingly and in accordance with the guidelines provided in the downloadable assets.

Voice and Messaging Guidelines

Key Messaging Pillars – Core brand messages.

• Exciting betting experience
• Secure and reliable platform
• Wide range of options
• Competitive odds

Tone of Voice – Examples of correct and incorrect phrasing.

Correct: Experience the thrill of live casino with 22Bet!Incorrect: 22Bet is the best! You'll win big!

Do’s and Don’ts of Brand Messaging.

• Do: Focus on the benefits of using 22Bet.
• Don’t: Make unrealistic promises or guarantees.

Applications & Examples

Logo on Marketing Materials

The logo should be prominently displayed on all marketing materials, adhering to the clear space and minimum size requirements.

Brand Consistency Across Platforms

Maintain consistent branding across all platforms, including website, social media, and print materials.

Example Mockups: Social Media Posts, Banners, Advertisements.

Refer to the downloadable assets for example mockups demonstrating correct brand application. Understanding the rules of blackjack and seeing how we present it visually is key.

Downloads & Resources

Link to Download the 22Bet Logo Pack

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Link to Download Brand Assets

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Contact Information for Brand Support

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